Interflora is a flower delivery network, associated with over 58,000 affiliated flower shops in over 140 countries. It is a subsidiary of Teleflora, a subsidiary of The Wonderful Company.
Interflora had been running a brand tracking study for several years but felt they were not getting sufficient commercial insight, and strategic advice. With a relatively tight budget, they required a bespoke, quarterly study that offered genuine consultancy.
We set up an online quarterly tracking study, and ran an initial programme of market drivers to understand what mattered, to ensure we measure the right factors. Our extremely hands on, consultative approach came in on budget.
A study that serves as a guide to the brand and business in terms of marketing and brand decision making, as well broader commercial challenges. Already messaging & communication plans are being tailored to build motivating & ownable territories for Interflora, all pinpointed using the brand tracking programme.