Background
Established in the early 1900s, Typhoo is one of the UK’s best known and oldest FMCG brands.
The Challenge
As one of the UK’s best known brands, Typhoo was looking to develop a creative campaign to re-launch and reinvigorate the brand. The brand was thought of fondly but recent campaigns had not lodged in consumers’ minds and, as such, brand associations centred on historic perceptions indicating a need to drive stronger relevance for today.
Our Approach
A suite of 12x Power Groups among various demographic cohorts to explore attitudes to tea drinking and gain feedback on specific creative execution ideas.
The Outcome
The tea drinking moment is precious to people – whether it’s kick starting the day, taking a moment to relax, to refresh, or in a crisis situation. The strongest creative idea resonated as it placed Typhoo as the hero of the executional ideas which echoed the role it plays in their lives, whilst drawing in a sense of fun and personality to the brand through the use of humour. Watch this space!
